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<div align="left"><font size="2" face="Tahoma">People like me who run community sites (mine is MyTopiaCafe.com) often talk about "civic engagement" and believe that the community information we provide encourages broader and deeper civic participation. Nice happy talk, but there's little research to determine whether our efforts really are effective in that regard. As a scholar, I see the value in such research -- but as a practitioner, I just haven't had the time to do it. </font><br /> <br /> <font size="2" face="Tahoma">How exactly can community sites strengthen civic engagement? Through content? Site functions for feedback and social networking? Site architecture? The personalities engaged in making the site work through these means, and more? The people who engage in action based on something posted to the site?</font></div>
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<div align="left"><font size="2" face="Tahoma">The Poynter Institute<br /> </font></div> <font size="2" face="Tahoma">Posted by <a href="http://www.poynter.org/profile/profile.asp?user=464474">Michelle P B Ferrier</a> 11:54:23 AM</font> <div align="left"> </div> <font size="2" face="Tahoma">Knight Commission to Answer: "Oh, Mother is it Worth It?"</font> <div align="left"> <!--@@RESOURCE_BEGIN[image_link]@@--></div> <table width="1" cellspacing="0" cellpadding="10" border="0" align="left" style="float: right;"> <tbody> <tr> <td align="center"> <div style="border: 1px solid rgb(204, 204, 204);"><font size="2" face="Tahoma"><a href="http://www.flickr.com/photos/acnatta/272261169/"><img border="0" src="http://www.poynter.org/resource/145754/quilt.jpg" alt="Quilting bee" /></a></font></div> <div align="right" style="font-size: 9px;"><font size="2" face="Tahoma">Acnatta, via Flickr (CC license)</font></div> <div align="left" style="font-size: 10px; margin-top: 5px; font-weight: bold;"><font size="2" face="Tahoma">Women from Gee's Bend work on a quilt during the 2005 ONB Magic City Art Connection in Linn Park, Birmingham, Ala.</font></div> </td> </tr> </tbody> </table> <div align="left"><!--@@RESOURCE_END[image_link]@@--><font size="2" face="Tahoma"><span style="font-weight: bold;">Amy Gahran</span> recently pondered: <a href="http://www.poynter.org/column.asp?id=31&aid=145175">Is community news just a "Nice-to-Have?"</a> That generated quite <a href="http://www.poynter.org/article_feedback/article_feedback_list.asp?user=&id=145175">a conversation in the comments</a> about the value of community news. It's hard to answer that question if you aren't clear about how you measure success.<br /> </font></div> <p align="left"><font size="2" face="Tahoma">Your success metrics might be economic (i.e., advertising dollars), or based on participation (i.e., number of registered users). Or they might be about "civic engagement" or "democracy" as I often hear placebloggers and others mention... but I've never heard how people measure those last metrics, even though they often are cited as the most important value of a hyperlocal online community.</font></p> <p align="left"><font size="2" face="Tahoma"><br /> </font></p> <p align="left"><font size="2" face="Tahoma">People like me who run community sites (mine is <a href="http://www.mytopiacafe.com/">MyTopiaCafe.com</a>) often talk about "civic engagement" and believe that the community information we provide encourages broader and deeper civic participation. Nice happy talk, but there's little research to determine whether our efforts <span style="font-style: italic;">really</span> are effective in that regard. As a scholar, I see the value in such research -- but as a practitioner, I just haven't had the time to do it.</font></p> <p align="left"><font size="2" face="Tahoma"><br /> </font></p> <p align="left"><font size="2" face="Tahoma">How exactly can community sites strengthen civic engagement? Through content? Site functions for feedback and social networking? Site architecture? The personalities engaged in making the site work through these means, and more? The people who engage in action based on something posted to the site?</font></p> <p align="left"><font size="2" face="Tahoma"><br /> </font></p> <p align="left"><font size="2" face="Tahoma">That's why I'm excited to see that the Knight Foundation, in partnership with The Aspen Institute, is examining this question. The newly formed <a href="http://www.knightcomm.org/">Knight Commission on the Information Needs of Communities in a Democracy</a> intends to address why information is a core community need.</font></p> <p align="left"><font size="2" face="Tahoma"><br /> </font></p> <p align="left"><font size="2" face="Tahoma"><span style="font-weight: bold;">Walter Isaacson</span>, president and CEO of The Aspen Institute, said "We believe we can put the power of technology to use in strengthening community information -- and through that information, communities themselves."</font></p> <p align="left"><!--@@RESOURCE_BEGIN[sidebar]@@--> <font size="2" face="Tahoma"><br /> <span style="font-weight: bold;">Becky Blanton</span>, a freelance writer and photojournalist, argues the same point in her <a href="http://www.poynter.org/article_feedback/article_feedback_list.asp?user=&id=145175">comment to Gahran's post</a>. Her view is that community news is <span style="font-style: italic;">not</span> a "nice-to-have" kind of thing. "It's the fabric of a society. Local news is the way in which a community adjusts its views, morals, and understanding of itself," she argued. "Local news is the feedback people seek out in order to adjust their own behaviors and beliefs."</font></p> <p align="left"><font size="2" face="Tahoma"><br /> </font> <!--@@RESOURCE_END[sidebar]@@--></p> <p align="left"><font size="2" face="Tahoma">One measure of civic engagement is <span style="font-style: italic;">social capital</span><a href="http://www.hks.harvard.edu/saguaro/primer.htm">a term coined by the Saguaro Seminar on Civic Engagement in America</a>. Dr. <span style="font-weight: bold;">Robert Putnam</span> (author of <a href="http://www.bowlingalone.com/">Bowling Alone</a>) explained: "Social capital [is] the collective value of all 'social networks' [who people know] and the inclinations that arise from these networks to do things for each other ['norms of reciprocity']."</font></p> <p align="left"><font size="2" face="Tahoma"><br /> </font></p> <p align="left"><font size="2" face="Tahoma">Notice this definition makes no distinction between physical and virtual networks. Thus, I think Putnam's broad research on social capital can apply to online communities, as in <a href="http://www.allacademic.com/meta/p_mla_apa_research_citation/1/5/2/5/7/p152576_index.html">this example using MMORPGs</a> (massively multiplayer online role-playing games).</font></p> <p align="left"><font size="2" face="Tahoma"><br /> </font></p> <p align="left"><font size="2" face="Tahoma">The work of the commission, according to Knight Foundation president and CEO <span style="font-weight: bold;">Alberto Ibarguen</span>, will be to "articulate the information needs of communities in this democracy; determine where we are today; and propose public policy that will encourage market solutions."</font></p> <p align="left"><font size="2" face="Tahoma"><br /> </font></p> <p align="left"><font size="2" face="Tahoma">The commission's first meeting is tomorrow (June 24) in the Knight Conference Center at the Newseum in Washington DC. They will discuss integration of technology, the future of community information, economic sustainability, and the changing media landscape. This meeting will be <a href="http://www.knightcomm.org/">Webcast live on the Commission's site</a>.</font></p> <p align="left"><font size="2" face="Tahoma"><br /> </font></p> <p align="left"><font size="2" face="Tahoma">I hope that this commission examines the groundwork already done by the Saguaro Seminar folks, as well as research by the <a href="http://www.pewinternet.org/">Pew Internet & American Life Project</a>. The <a href="http://www.hks.harvard.edu/saguaro/pdfs/socialcapitalshortform.pdf">Saguaro short-form survey instruments</a> could be adapted to be deployed on hyperlocal online communities and blogs to test whether the content, functions, design, architecture and personalities create a rich exchange -- and growth -- of social capital.</font></p> <p align="left"><font size="2" face="Tahoma"><br /> </font></p> <p align="left"><font size="2" face="Tahoma"><span style="font-weight: bold;">Donica Mensing</span>, assistant professor at the University of Nevada, summed up the issue in another comment: "If we believe that journalism has a role in civic life, then it would make sense to conceptualize communities as publics -- as political entities that have an interest in taking collective action about public problems -- not just to aggregate personal preferences, but to organize actual public work to make where we live better. Yes, it's activism. But don't we want people to take action as a result of our journalism? Then we could make that mantra part of how we do what we do, rather than 'cover' things hoping that someone somewhere will be motivated to respond in some way."</font></p> <p align="left"><font size="2" face="Tahoma"><br /> </font></p> <p align="left"><font size="2" face="Tahoma">I think we should add social capital to the metrics we use to judge the value of our sites, and our work. Also, let's see if together we can adapt Better Together's <a href="http://www.bettertogether.org/150ways.htm">150 ways to build social capital</a> from the physical world into virtual environments. We may not be able to attend a baseball game with friends and root, root, root for the home team (suggestion #111); but we can "greet people" (a "high-touch" suggestion #101 that I've translated into an online practice called "waving" that <a href="http://www.poynter.org/column.asp?id=31&aid=144827">I recently discussed</a> on E-Media Tidbits) and help them feel like they belong. </font></p> <div align="left"> </div>
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Last Updated By mfleissner On 6/26/2008 11:57 AM
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